Tone of voice

Tone of voice development that sounds like you, not a policy document

Your tone of voice is not just what you say, it is the personality, character and attitude behind it. We help you find yours internally, then write a guide people will actually open.

Request a discovery call See what is included

Sound familiar?

If two or more of these are true, we should talk

Every department writes differently

Comms that sound like a legal notice

A brand voice that exists externally and vanishes internally

Guidelines nobody opens

We start by listening. Your vision, values and culture, then workshops with the people who write and the people who read. What sounds like you, what sounds like somebody else, and what makes your people switch off.

You end up with a guide built from your own communications, with real before and after examples rather than abstract adjectives. Guides fail when they say things like approachable yet professional.

Ours say: write this, not that.

Request a discovery call

What it is

What tone of voice work involves

How it works

How we develop it

Review vision, values and culture

We read what you already say you stand for, then check it against what you actually send.

Interactive listening workshops

Sessions with writers and readers. Which of these two emails sounds like us, and why?

Findings report

What your voice is now, what it could be, and the gap between the two.

Tone of voice guide

Principles, rules per channel, a word list, and before and after examples from your own comms.

Embedding support

A workshop for your writers and a plan for making the guide part of how people work.

Typically includes

Everything we create is yours to keep

Tone of voice guide with real before and after examples

Word and phrase list, including what to avoid

Writing rules for each channel

Findings report

Workshop for your writers

Embedding plan

Timescales and investment

How we roll

Starts with

A free discovery call

A 15 minute chat to see whether we are a good fit. No pitch deck, no pressure.

Request your discovery call

Then

KickStart, £750 + VAT

A paid working session where we get under the bonnet of your business or project and define your requirements. You leave with a workable plan you can take anywhere. If you decide to keep working with us, it is refunded against any of our packages.

Timescale and packages

3 to 5 weeks

Timescale and price both depend on the scale and size of the project. After your KickStart we come back with a number of packages to suit your budget.

Packages from £3,500 + VAT

Proof

Where we have done this before

UK energy network

Six workshops with 33 colleagues across seven business areas, turned into four principles and a 32 page guide built to be used rather than admired.

Read the case study

80+

years combined experience

12+

years in business

5 star

rated by our clients

Things people ask us

What is tone of voice, and why does it matter?

Tone of voice is how your organisation sounds in writing. A clear, consistent tone helps people trust, understand and engage with your messages.

What’s included in your tone of voice service?

We define your tone, create a practical guide, and provide examples so your team can write with consistency across emails, intranet, video and more.

Who should be involved in a tone of voice project?

Usually internal comms, HR, marketing or leadership. Or anyone responsible for writing or signing off on internal content. We also speak to your people on what language and tone works for them; afterall, that’s who you are talking to.