Blog | The Comms Guru

A cropped image of a worker at his laptop looking confused and indifferent because he does not understand or care about his employer's strategy

“Nobody Understands Our Strategy”: How to Turn Corporate Strategy Into Something Employees Actually Care About

Or: congratulations on your 74-page strategy deck. Dave on the night shift still has no idea what any of it means.

August 17, 2026

AI robot repairing a corporate website dashboard, illustrating how artificial intelligence is changing corporate websites and digital communications.

Your corporate website isn’t dead. AI just made it important again.

For years, corporate websites have had a bit of an identity crisis. Everyone knows they need one, but few people are entirely sure who is actually reading it. Now AI might be about to change all of that.

August 10, 2026

Strategy

I know almost nothing about football. But this latest FIFA controversy contains a leadership lesson every organisation should learn.

A FIFA proposal, a wave of angry stakeholders, and a change management lesson that has nothing to do with football.

August 6, 2026

Strategy

The Internal Comms Maturity Test: How Grown-Up Is Your Internal Communication?

Five stages, from constant firefighting to a fully joined-up ecosystem. A light-hearted way to work out which one your organisation is really operating at.

August 3, 2026

Strategy

No lectern, no notes, no nonsense: Andy Burnham’s leadership comms masterclass

Andy Burnham dropped the lectern, the notes and the autocue for his first speech as Prime Minister. Here is what internal communicators can take from it.

July 20, 2026

Strategy

The Silent Majority: What About the Employees Who Never Say Anything?

The loudest voices are rarely the whole picture. Why the employees who never complain may be telling you the most, and how to actually hear them.

July 14, 2026

Strategy

Communication Debt: The Hidden Cost of Years of Poor Internal Comms

Years of small shortcuts quietly add up, and no new platform will pay them back. How communication debt builds, what it costs and where to start fixing it.

July 8, 2026

Strategy

What Are the Best Frontline Communication Tools in 2026?

Employee apps, mobile intranets, digital signage, SMS and video, weighed up for reaching deskless teams. Plus the groundwork to do before you shortlist anything.

June 24, 2026

Strategy

The Meeting Problem: Why Everyone’s Exhausted and Nobody Knows Anything

Calendars are fuller than ever and understanding is lower than ever. Why meetings became the default channel, and what to use instead.

June 17, 2026

Strategy

Frontline, Deskless, Forgotten: The Internal Comms Audience Many Companies Still Miss

Around 80% of the global workforce does not sit at a desk, yet most comms plans are built as if everyone does. How to reach the people who never open Outlook.

June 12, 2026

Strategy

Change Fatigue Is Real: How to Communicate Constant Change Without Exhausting Everyone

Employees are not resisting change, they are running out of capacity for it. What causes change fatigue and how to communicate through it without adding to the pile.

May 26, 2026

Strategy

The Trust Crisis: Why Employees Don’t Believe Corporate Messaging Anymore

Employees have stopped taking official messaging at face value. What is driving the collapse in belief, and what credible communication looks like instead.

May 18, 2026

Strategy

Your Intranet Isn’t Dead. It’s Probably Just Not Very Good!

Most intranets are not obsolete, they are just badly built, and employees quietly vote with their feet.

May 11, 2026

Strategy

Viva Amplify: a less chaotic way to run internal comms in Office 365

How Viva Amplify pulls SharePoint, Outlook and Teams into one campaign, and the things it still will not fix.

April 24, 2026

Strategy

How to Measure Internal Comms Without Drowning in Vanity Metrics

Open rates only prove people glanced. Here is how to measure whether internal comms actually changed anything.

April 15, 2026

Strategy

Gallup's 'State of the Global Workplace' 2026 report

Global engagement has slipped to 20% and the UK sits at just 10%. Gallup's 2026 data points squarely at managers, not technology.

April 9, 2026

Strategy

Manager Communication: The Most Important Channel You’re Probably Ignoring

Employees trust their line manager more than any corporate channel, yet most cascades still treat managers as postboxes. Here is what to do instead.

March 23, 2026

Strategy

From Broadcast to Conversation: Why Two-Way Internal Comms Is Non-Negotiable in 2026

Only around three in ten employees think their opinions count at work. Listening, and visibly closing the loop, is now organisational infrastructure.

March 16, 2026

Strategy

Why Employees Don’t Read Your Internal Comms (And What To Do About It)

More than one in three internal emails never get opened. The fix is not sending more of them.

March 4, 2026

Strategy

Talking About AI Without Scaring Your Workforce. A Comms Guide to Trust, Transparency and Reality

Employee anxiety about AI is a trust problem, not a technology one. What to say, what to avoid, and why listening beats reassurance.

February 18, 2026

Strategy

AI in Internal Comms: The Do’s, Don’ts and “Absolutely Not in a Million Years”

A plain-English guide to what AI is genuinely useful for in internal comms, what to keep it well away from, and how the main tools differ.

February 11, 2026

Strategy

AI at Work: A Comms Guide to Using It Well (Without Freaking Everyone Out)

AI is already in your workplace, whether you have said so or not. How to set clear boundaries and answer the job security question honestly.

February 4, 2026

Strategy

Communicating with Gig Workers in 2026

Gig workers carry your brand to customers, yet most comms systems were never built to include them. Here is what good looks like in 2026.

January 19, 2026

Strategy

Listening in 2026: Are We Actually Hearing Our Employees… or Just Collecting Their Opinions Like Pokémon?

Annual surveys give you a snapshot, not a conversation. What proper employee listening looks like in 2026, and why closing the loop matters most.

January 13, 2026

Strategy

What’s Coming for Internal Comms in 2026

Five trends shaping internal comms this year, plus the challenges that refuse to go away. A practical look at what to focus on and what to retire.

January 6, 2026

Strategy

New Year, New Message: How to Nail Your Start-of-Year Comms

What to put in your January message, what to leave out, and how to make it sound like a beginning rather than a warning.

December 15, 2025

Strategy

Quiet Quitting, Loud Leaving, and What the Hell is Productivity Paranoia?

Quiet quitting, quiet cracking and productivity paranoia: what the numbers really show, and what internal comms can do about it.

December 11, 2025

Strategy

'Big Mario' Internal Comms: Why Your People Are the Heroes, Not Your Messages

Borrowing a games marketing idea for the internal comms world: your people are the hero, and your message is only the power-up.

December 5, 2025

Strategy

Mobile, Hybrid, Desk-less: Why Your Internal Videos Need to Work for Everyone (And How to Do It)

A practical guide to making internal videos that work on a phone, on mute, and on the move.

November 18, 2025

Strategy

10 Internal Comms Video Formats That Actually Get Watched (And How to Make Them)

Ten internal video formats people actually watch, from the 60-second leader update to the thank-you message.

November 13, 2025

Strategy

Why Your Internal Comms Strategy Needs a Personalisation Make-Over

How to move from all-staff broadcasts to comms segmented by role, location and channel, without a big budget.

November 6, 2025

Strategy

From Metrics to Meaning: How to Measure Internal Comms Without Turning into a Spreadsheet Zombie

Ditch the vanity metrics. A five-step way to measure internal comms that tells you whether it actually worked.

October 21, 2025

Strategy

5 Tell-Tale Signs Your Internal Comms Are Sick (Time for a Health Check)

Five symptoms that your internal comms need reviving, from flatlining engagement to a channel list nobody can follow.

October 16, 2025

Strategy

How can video improve internal communication?

Why video lands where a 1,200-word all-staff email dies, and the five formats worth having in your kit.

October 10, 2025

Strategy

What are the best internal comms tools in 2025? (And what should my company actually use?)

There is no single best platform. A guide to picking the right mix for your people, and cutting the ones nobody uses.

September 26, 2025

Strategy

Why are employees disengaged during change? (And how can internal comms help?)

Disengagement during change is rarely about the change itself, it is about how the change was communicated.

September 22, 2025

Strategy

How do I reduce costly miscommunication in my company?

Poor internal comms quietly drains time, money and goodwill. Here is what it really costs, and five practical ways to fix it.

September 19, 2025

Strategy

Gallup's 'State of the Global Workplace' Report 2025

Global engagement has fallen for only the second time in twelve years, and Gallup's data points squarely at exhausted managers.

May 6, 2025

Wellbeing

Marking World Mental Health Day: How Internal Comms can support employee wellbeing year-round

Eight practical ways internal comms teams can mark 10 October, and keep employee wellbeing on the agenda for the other 364 days.

September 19, 2024

Neurodiverse woman with rainbow clouds merging with her own hair

Diversity

How to support neurodiversity in our organisations

Ten ways to make internal comms work for neurodiverse colleagues, plus the wider workplace adjustments worth considering alongside them.

August 13, 2024

Wellbeing

Gallup's 'State of the Global Workplace' report 2024

Engagement has stalled, wellbeing has slipped, and UK engagement sits at just 10%. The headline findings from Gallup's 2024 report, and what they mean for comms.

July 11, 2024

Person pointing at colorful sticky notes on a wall during a team meeting, with colleagues working at a table

Tips & Advice

40 internal communications examples - the ultimate list

Forty practical things you can actually do to improve internal comms, from strategy and storytelling to Lunch and Learns.

April 15, 2024

Employee Engagement

Change Fatigue in the Workplace: How Internal Communicators Can Navigate Constant Transformation

Change fatigue is now the second biggest barrier to internal comms success. Eight ways to communicate constant transformation without exhausting your people.

March 8, 2024

Tips & Advice

How to make your end-of-year messages count

Seven tips for writing an end-of-year leadership message that lands, even when the year has been a difficult one.

December 11, 2023

Close-up of a hand drawing a red progress bar with the words ‘SKILLS LOADING…’ in bold black letters, symbolising skill development and continuous learning

Storytelling

What are the top skills required to succeed in Internal Communications?

Twelve skills, from strategic thinking to plain courage, that separate a competent internal communicator from a great one.

July 17, 2023

Employee Engagement

Gallup’s State of the Global Workplace 2023 Report

Only 10% of UK workers are thriving at work. A look at Gallup's global engagement, stress and retention numbers, and what comms can do about them.

June 13, 2023

Illustration of five business people interacting around large bold letters ‘SME’, representing Small and Medium Enterprise. One person is seated on the ‘E’, others are standing, gesturing, or using devices. Background icons include dollar signs, buildings, targets, gears, and wireless signals, symbolising business and technology

Strategy

How to make Internal Comms work in a Small and Medium Enterprise (SME)

Smaller teams need internal comms just as much as big ones, and often more. Seven practical places to start.

April 24, 2023

Video Production

10 tips on how to create great internal communications videos

You already own everything you need to shoot a decent internal comms video. Ten practical tips on framing, sound, scripts and staying steady.

November 22, 2022

Stylised illustration of Maslow’s hierarchy of needs pyramid with icons instead of text. Layers depict symbols for food, shelter, security, love, communication, achievement, and self-actualization. Two characters stand at the base of the pyramid, surrounded by clouds and plants in a modern flat design style

Diversity

Maslow’s Hierarchy of Needs: is it still relevant today?

Maslow died more than half a century ago, so does his pyramid still tell us anything useful about work today?

November 16, 2022

Headless figure wearing a white dress shirt and grey tie against a plain background

Employee Engagement

The importance of visible leaders (and how to be one)

Visible leadership is far more than a photo in reception. What it really means, and three ways to get there.

April 13, 2022

Colourful collage-style graphic with hand-drawn doodles of lightbulbs, clouds, paper planes, and creative icons emerging from a person’s hand, symbolising ideas. Bold, multi-coloured text in the foreground reads: ‘5 ideas for creative internal comms campaigns’ on a white concrete-textured background

Tips & Advice

5 Ideas for Creative Internal Comms Campaigns

Five low-cost ways to make an internal comms campaign land, from reaction videos to treasure hunts.

November 18, 2021

Strategy

Internal Comms Tone of Voice - Is it important?

Tone of voice is not what you say but how you say it, and it matters just as much inside the business as it does outside it.

October 25, 2021

Illustration of a group of white paper planes flying in one direction, with a single bright orange paper plane leading ahead and slightly above the others, symbolising leadership, innovation, and thinking differently

Employee Engagement

How’s your Presence? Prominence and Gravitas in Comms explained.

Prominence and gravitas work like two dials, and knowing which to turn up shapes how every message you send lands.

June 30, 2021

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Blogs

“Nobody Understands Our Strategy”: How to Turn Corporate Strategy Into Something Employees Actually Care About

Your corporate website isn’t dead. AI just made it important again.

I know almost nothing about football. But this latest FIFA controversy contains a leadership lesson every organisation should learn.

The Internal Comms Maturity Test: How Grown-Up Is Your Internal Communication?

No lectern, no notes, no nonsense: Andy Burnham’s leadership comms masterclass

The Silent Majority: What About the Employees Who Never Say Anything?

Communication Debt: The Hidden Cost of Years of Poor Internal Comms

What Are the Best Frontline Communication Tools in 2026?

The Meeting Problem: Why Everyone’s Exhausted and Nobody Knows Anything

Frontline, Deskless, Forgotten: The Internal Comms Audience Many Companies Still Miss

Change Fatigue Is Real: How to Communicate Constant Change Without Exhausting Everyone

The Trust Crisis: Why Employees Don’t Believe Corporate Messaging Anymore

Your Intranet Isn’t Dead. It’s Probably Just Not Very Good!

Viva Amplify: a less chaotic way to run internal comms in Office 365

How to Measure Internal Comms Without Drowning in Vanity Metrics

Gallup's 'State of the Global Workplace' 2026 report

Manager Communication: The Most Important Channel You’re Probably Ignoring

From Broadcast to Conversation: Why Two-Way Internal Comms Is Non-Negotiable in 2026

Why Employees Don’t Read Your Internal Comms (And What To Do About It)

Talking About AI Without Scaring Your Workforce. A Comms Guide to Trust, Transparency and Reality

AI in Internal Comms: The Do’s, Don’ts and “Absolutely Not in a Million Years”

AI at Work: A Comms Guide to Using It Well (Without Freaking Everyone Out)

Communicating with Gig Workers in 2026

Listening in 2026: Are We Actually Hearing Our Employees… or Just Collecting Their Opinions Like Pokémon?

What’s Coming for Internal Comms in 2026

New Year, New Message: How to Nail Your Start-of-Year Comms

Quiet Quitting, Loud Leaving, and What the Hell is Productivity Paranoia?

'Big Mario' Internal Comms: Why Your People Are the Heroes, Not Your Messages

Mobile, Hybrid, Desk-less: Why Your Internal Videos Need to Work for Everyone (And How to Do It)

10 Internal Comms Video Formats That Actually Get Watched (And How to Make Them)

Why Your Internal Comms Strategy Needs a Personalisation Make-Over

From Metrics to Meaning: How to Measure Internal Comms Without Turning into a Spreadsheet Zombie

5 Tell-Tale Signs Your Internal Comms Are Sick (Time for a Health Check)

How can video improve internal communication?

What are the best internal comms tools in 2025? (And what should my company actually use?)

Why are employees disengaged during change? (And how can internal comms help?)

How do I reduce costly miscommunication in my company?

Gallup's 'State of the Global Workplace' Report 2025

Marking World Mental Health Day: How Internal Comms can support employee wellbeing year-round

How to support neurodiversity in our organisations

Gallup's 'State of the Global Workplace' report 2024

40 internal communications examples - the ultimate list

Change Fatigue in the Workplace: How Internal Communicators Can Navigate Constant Transformation

How to make your end-of-year messages count

What are the top skills required to succeed in Internal Communications?

Gallup’s State of the Global Workplace 2023 Report

How to make Internal Comms work in a Small and Medium Enterprise (SME)

10 tips on how to create great internal communications videos

Maslow’s Hierarchy of Needs: is it still relevant today?

The importance of visible leaders (and how to be one)

5 Ideas for Creative Internal Comms Campaigns

Internal Comms Tone of Voice - Is it important?

How’s your Presence? Prominence and Gravitas in Comms explained.

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