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Internal Communications Strategy

internal communications strategy

A bespoke internal communications strategy designed for your business, project or programme

A kick-ass internal communications strategy for your business, project or programme will enable you to strategically link back all your communications to your key business priorities, values and objectives. 

#thisiswhatwedo

Define your Objectives

We start by looking at what you want to achieve with your internal communications strategy...

 

We look at:

  • What's working for you and what could be improved

  • What changes you are trying to make and how we will achieve this

  • What do you want your people to feel, know and do?

step 1

Key Messaging

Then we help you define what your key messages are...

 

We look at:

  • Your business priorities / objectives for the year ahead

  • Consistency of language to provide key words and phrases

  • The Values or Behaviours that guide how you operate

  • Key projects, programmes or milestones

Audience Profiling

Your business will be made up of different groups of people with different requirements and access to information or channels...

 

We look at:

  • Defining these groups of people

  • Aligning the right channels for successful communication

  • How they want to receive communications

Channel Mapping

What channels do you current have or require implementing?

 

We look at:

  • Aligning your channels to the right groups of people

  • Define each channel's purpose and reach

  • Frequency of use

  • Success criteria

  • What does an internal communications agency do?
    An internal communications agency specialises in helping organisations communicate more effectively with their employees. At The Comms Guru, we create strategies that ensure your messages are clear, engaging, and aligned with your company's goals. From crafting compelling narratives to managing communication channels, we ensure your team stays informed and motivated, and your entire organisation is pulling in the same direction.
  • What benefits does an employee comms agency deliver?
    Partnering with an employee communications agency like The Comms Guru brings can support your long-term employee engagement levels, help foster a positive workplace culture, and ensure that your team is aligned with your company's mission and values. We help organisations reduce misunderstandings, create transparency, and understand how their people feel.
  • What sort of organisations benefit from working with an internal comms agency?
    Organisations of all sizes and sectors can benefit from working with an internal comms agency. Whether you're a large corporation or a growing SME, effective internal communications are crucial. The Comms Guru has experience working with a diverse range of clients, including the Co-Op, GSK, Inenco, and NCUK - as well as smaller niche firms across both internal comms and external marketing.
  • How much of my internal comms can an internal comms agency manage?
    An internal comms agency can manage as much or as little of your internal communications as you need. At The Comms Guru, we offer flexible services ranging from complete management of your internal comms to specific projects and campaigns. It entirely depends on what is required. From a one-off Comms Health Check to help you understand how your current communications are landing, to ongoing comms strategy and delivery, we’re the gurus your team needs to be talking to.
  • Can The Comms Guru help me with more than internal comms?
    Absolutely! While we specialise in internal communications, we also offer a range of other services to either support an internal comms project, or as standalone offerings. These include employer branding, website design and development, video creation, conferences and events, and training too. Our holistic approach ensures that all aspects of your internal and external communications are cohesive and, crucially in today’s age, creative too.
  • What makes a great internal communications agency?
    A great internal communications agency is characterised by its strategic insight, creativity, and ability to understand and meet client needs. At The Comms Guru, our success is built on our deep expertise, personalised approach, and commitment to delivering results. We pride ourselves on our ability to create tailored communication strategies that resonate with employees and drive organisational success - driven by our desire to understand your organisation and to improve the way each business interacts with their most important asset - their people.
  • What are the next steps to creating an internal comms strategy?
    Simple - just send us a message or book a virtual coffee with our Head Guru. Our sleeves are rolled up and we’re ready to get started. Are yours?
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