An internal communications strategy your business will actually use
Most strategies get written once, presented once, then live in a folder. We build one your team runs from on a Monday morning, tied to your business priorities and measured on what changed.
If two or more of these are true, we should talk
It is the plan that connects what the business is trying to achieve with what your people hear, read and do. It sets out your objectives, your key messages, who your audiences really are, which channels reach them, and how you will measure whether any of it worked.
We build it with you rather than for you. That means workshops with your people, a look at what you already have, and honest conversations about what is not working.
You end up owning it, not renting it.
What an internal communications strategy actually is
How we build it
Define your objectives
We start with what the business needs, not with a channel list. What are you trying to change, and what do you want people to feel, know and do?
Key messaging
We turn priorities, values and behaviours into language people recognise, with consistent words and phrases your leaders can use.
Audience profiling
Your organisation is not one audience. We define the groups, their access to information, and how each one wants to hear from you.
Channel mapping
We match channels to audiences, give every channel a purpose, a reach and a frequency, and retire the ones doing nothing.
Measurement and success criteria
We agree what good looks like before we start, so you can show progress rather than argue about it later.
Everything we create is yours to keep
How we roll
A 15 minute chat to see whether we are a good fit. No pitch deck, no pressure.
Request your discovery callA paid working session where we get under the bonnet of your business or project and define your requirements. You leave with a workable plan you can take anywhere. If you decide to keep working with us, it is refunded against any of our packages.
Timescale and price both depend on the scale and size of the project. After your KickStart we come back with a number of packages to suit your budget.
Packages from £3,500 + VAT
Where we have done this before
The Co-operative Bank
A detailed strategy turned into four words colleagues could remember, with 100% of 600 colleagues saying they understood the direction.
Read the case study
Comms and Engagement for Projects
Twenty nine pages on planning communications for a project or programme, built around the five steps we use with every client. Free, and yours to keep.
Get the guideThings people ask us
What’s included in an internal comms strategy?
We help you define goals, map audiences, create key messages, choose the right channels and set success measures, all in a clear, usable plan.
How long does it take to build a strategy?
Most strategy projects take 3-6 weeks depending on the scope. We agree on timelines up front before we start.
Do you offer templates or tools as part of this service?
Yes. We share editable tools and planning templates so your team can build, adapt and manage your strategy internally too.
Can you review or improve our existing strategy?
Absolutely. We can run a health check to assess what’s working, what’s missing and where to improve clarity or consistency.
Who should be involved in a strategy session?
We usually work with internal comms, HR, leadership and project owners to ensure the strategy reflects priorities across the organisation.
The best way to see if we are a good fit is a brew and a chat
Fifteen minutes, free, no pitch deck. If we are not right for you, we will say so and point you somewhere better.
Tools and information that may help you
A ready to use structure for mapping messages, audiences and timings.
Map your channels, audiences and purpose, and see who nothing is reaching.
Internal comms writing from the team, updated most weeks.
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