Internal Communications Strategy

internal communications strategy

A bespoke internal communications strategy designed for your business, project or programme

A kick-ass internal communications strategy for your business, project or programme will enable you to strategically link back all your communications to your key business priorities, values and objectives. 

#thisiswhatwedo

Define your Objectives

We start by looking at what you want to achieve with your internal communications strategy...

 

We look at:

  • What's working for you and what could be improved

  • What changes you are trying to make and how we will achieve this

  • How you want your people feel, know and do

 

Key Messaging

Then we help you define what your key messages are...

 

We look at:

  • Your business priorities / objectives for the year ahead

  • Consistency of language to provide key words and phrases

  • The Values or Behaviours that guide how you operate

  • Key projects, programmes or milestones

Audience Profiling

Your business will be made up of different groups of people with different requirements and access to information or channels...

 

We look at:

  • Defining these groups of people

  • Aligning the right channels for successful communication

  • How they want to receive communications

Channel Mapping

What channels do you current have or require implementing?

 

We look at:

  • Aligning your channels to the right groups of people

  • Define each channel's purpose and reach

  • Frequency of use

  • Success criteria