Internal comms health check

An internal communications audit that tells you the truth

We review your channels, your messages and your engagement, then we talk to your people. You get a diagnosis, a channel matrix and a clear action plan. No guessing about whether anyone reads it.

Internal comms health check
Sound familiar?

If two or more of these are true, we should talk

People say they never heard about it
Nine channels and no owner
Open rates you cannot explain
A new intranet nobody uses
A feeling that comms is not landing, with no evidence either way

It is a focused review of how your organisation communicates. We look at channels, messages, tone, tools and impact, and we highlight what is working, what needs fixing and how to go about it.

The difference between this and an internal review is that we ask your people, not just your comms team. Survey data, stakeholder interviews and focus groups give you feedback that is honest because it is not being given to a colleague.

It is the lowest risk way to work with us, and everything else follows from it.

What it is

What a comms health check covers

How it works

How the audit runs

01

Review your materials

We read what you actually send: emails, intranet pages, newsletters, leader briefings, town hall decks.

02

Audit your channels

Every channel gets mapped, with its owner, purpose, reach and whether anyone is using it.

03

Survey your people

A short, well built survey that gets a real response rate rather than a polite one.

04

Interview stakeholders

Leaders, comms owners and the people on the receiving end. Different views, deliberately.

05

Run focus groups

Where the survey tells you what, focus groups tell you why.

06

Report and recommend

Findings, a channel matrix and a prioritised action plan, presented to your leadership team.

Typically includes

Everything we create is yours to keep

A full view of your current channels and content
Honest feedback from employees at all levels
Survey data, results and key findings
A detailed audience channel matrix
Our recommendations
A clear, tailored action plan
Findings presented to your leadership team
Timescales and investment

How we roll

Starts with
A free discovery call

A 15 minute chat to see whether we are a good fit. No pitch deck, no pressure.

Request your discovery call
Then
KickStart, £750 + VAT

A paid working session where we get under the bonnet of your business or project and define your requirements. You leave with a workable plan you can take anywhere. If you decide to keep working with us, it is refunded against any of our packages.

Timescale and packages
6 to 8 weeks

Timescale and price both depend on the scale and size of the project. After your KickStart we come back with a number of packages to suit your budget.

Packages from £2,500 + VAT

Proof

Where we have done this before

Carlsberg Group

We audited every internal comms channel across 33 markets, spoke to 121 comms reps and surveyed 940 colleagues, then handed the team one picture to plan from.

Read the case study
“It's been a very big and complex project, but Paul and James made it feel smooth and manageable.”
Olha Laptieva, Communications Manager, Carlsberg
80+
years combined experience
12+
years in business
5 star
rated by our clients

Things people ask us

What is an internal comms health check?
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It’s a focused review of how your organisation communicates, looking at channels, messages, tone, tools and impact. We highlight what’s working, what needs fixing and how to go about it.

What’s included in the health check?
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We review your current comms materials, audit your channels, survey your people, interview key stakeholders and conduct focus groups. We then provide a clear report with quick wins and long-term improvements.

Who is it for?
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HR teams, comms leads, change managers or leaders who suspect their internal comms could be sharper, but aren’t sure where to start.

How long does the process take?
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Most health checks take around 6-8 weeks from kick-off to final report. This is to ensure we have time to speak to everyone we need to and for your people to submit their views so every voice is captured.

Do I need to prepare anything beforehand?
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Yes. We have a request for information document which we will share with you during onboarding. This is a request for key contacts, key business information and any examples of comms you’d like to share. We set up a secure document storage so you can securely share any documents we need to review.

What do I get at the end?
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You’ll receive a clear, practical roadmap with recommendations and a review of all of our findings.

What does it cost?
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Pricing depends on the size and scope of your business and start from as low as £2,500.

The best way to see if we are a good fit is a brew and a chat

Fifteen minutes, free, no pitch deck. If we are not right for you, we will say so and point you somewhere better.

Paul Heaton, founder of The Comms Guru