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What makes the best internal comms agency?

Dog in glasses

Internal communications agencies specialise in crafting and delivering messages that resonate with employees, ensuring that every team member is aligned with the company's vision, goals, and values. Given the pivotal role of effective communication in fostering a productive, engaged workforce, it's no surprise that more and more companies are turning to specialised agencies for help. However, finding the right partner is paramount to the success of your internal comms strategy.

So, how do you sift through the market to find the best internal comms agency? Here's a guide to identifying a partner that not only understands your needs but can also elevate your internal communications to new heights.

Breadth of sector experience

A standout internal comms agency is distinguished by its extensive experience across a variety of sectors. This versatility is crucial, as it equips the agency with a broad understanding of different organisational cultures, challenges, and communication needs. An agency with a rich portfolio of work in sectors ranging from technology and finance to healthcare and retail brings a wealth of knowledge and a fresh perspective to your projects. This cross-sector experience means they're adept at tailoring strategies to suit specific audience segments, ensuring that communications are not just disseminated but are meaningful and impactful to every employee.

Creativity in communications

Creativity is the soul of effective communication. The best internal comms agencies stand out through their innovative use of storytelling, design, and multimedia to capture the attention of employees and foster a deeper connection with the company’s message. These agencies understand that creative comms transcend mere information sharing; they engage, inspire, and motivate. By leveraging a mix of media – from engaging videos and interactive intranets to eye-catching infographics and digital newsletters – these agencies ensure that messages are not only seen and heard but felt and remembered.

Comprehensive service offerings

The mark of a top-tier internal comms agency is its ability to offer a full spectrum of services that address every aspect of internal communication. This holistic approach includes auditing current communication channels, developing strategic communication plans, content creation, and even measuring the impact of these strategies. By providing a comprehensive suite of services, such an agency acts as a one-stop-shop for all internal comms needs, ensuring consistency and coherence in messaging and freeing up company resources to focus on core business activities.

Strategic advice on existing communications

Beyond the execution of communication strategies, the best agencies serve as strategic advisors. They bring to the table a critical eye for evaluating your existing communications strategies, identifying strengths and pinpointing areas of improvement. This consultative approach involves a deep dive into your company’s communication flow, employee engagement levels, and overall impact, followed by the provision of actionable insights and innovative solutions to enhance effectiveness. Such strategic guidance is invaluable for companies looking to not just maintain but elevate their internal comms to drive organisational success.

Testimonials from existing clients

The proof of an agency’s abilities lies in the success it has brought to its clients. When assessing potential agencies, take time to review testimonials and case studies from their current and past clients. These narratives provide a window into the agency's ability to deliver results, highlighting their expertise, reliability, and the value they add. Look for evidence of positive changes in employee engagement, communication clarity, and overall organisational culture as a result of their interventions. Client testimonials are a powerful indicator of an agency's competence and the likely ROI of their services.

Engaging initial discovery calls

First impressions matter, and this is particularly true in the context of selecting an internal comms agency. An engaging initial discovery call is indicative of an agency’s approach to client relationships and projects. During these conversations, the best agencies demonstrate their expertise by asking insightful questions that show a genuine interest in understanding your unique challenges and objectives. They share ideas and preliminary thoughts on potential strategies, showcasing their proactive and collaborative approach. This level of engagement and enthusiasm in the initial phases is a promising sign of their commitment to partnership and success in your internal comms efforts.

Partner with The Comms Guru today 

Selecting the right internal comms agency is crucial for amplifying your company's voice internally and achieving your communication objectives. If your organisation needs support in enhancing its internal communications and is looking for a partner who can deliver a profitable return on your HR investment, The Comms Guru is here to help. With our expertise and tailored approach, we can get your employee communications into shape, ensuring your messages not only reach but truly engage your workforce.


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