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Why 2024 is the year to invest in an internal comms agency


Over the last decade, the role of Human Resources (HR) within organisations has significantly expanded, evolving to encompass all facets of employee performance and care. This broadened scope now crucially includes how an organisation communicates with its workforce, recognising that effective internal dialogue is foundational to a thriving company culture. The increased focus on internal communications has been a welcome shift, underscoring its importance in fostering employee engagement and organisational cohesion. 


However, the challenges brought on by the pandemic have transformed internal communications from a 'nice to have' into an absolute necessity for businesses aiming to navigate these tumultuous times successfully. As we move into 2024, the demand for strategic investment in internal comms is poised to escalate further, marking it as an essential component of organisational resilience and success.


The evolving workplace dynamic

One of the defining characteristics of the modern workplace is the increasing number of employees working remotely or in hybrid models. This dispersion away from a centralised workplace necessitates robust internal communication strategies to maintain cohesion, culture, and productivity. An internal comms agency can provide the expertise needed to bridge the gap between traditional and contemporary working environments, ensuring that all employees feel connected and engaged, irrespective of their physical location.


Shifting employee loyalty

Research indicates that employee loyalty is at a historical low, with workers more willing to switch jobs for better opportunities or working conditions. This trend underscores the need for organisations to double down on their internal communication efforts to foster a sense of belonging and loyalty. Effective communication can highlight the benefits and opportunities available within the company, encouraging employees to stay and grow with the organisation.


The purpose-driven generation

The workforce is increasingly dominated by Gen Z and millennials, generations more motivated by purpose and collective action than by climbing the career ladder. This shift necessitates a change in how companies communicate internally, with a greater emphasis on transparency, social responsibility, and the company's impact on society. An internal comms agency can help craft messages that resonate with these values, thereby enhancing employee engagement and loyalty.


Addressing hiring crises

Several sectors are facing hiring crises, making it difficult to attract and retain talent. Internal communications play a crucial role in crafting compelling recruitment messages, supporting new starters, and reducing the churn rate of existing staff. By communicating effectively about the company's culture, values, and opportunities for growth, organisations can attract and retain the right talent, even in competitive markets.


Consumer expectations on corporate responsibility

How a company treats its staff is increasingly becoming a factor in consumer decision-making. Consumers are more inclined to support businesses perceived as ethical and responsible employers. Thus, effective internal communications benefit employee engagement and retention, as well as enhancing the company's reputation in the eyes of consumers.


Economic considerations

The global economy is still recovering from the impacts of the pandemic and geopolitical tensions, making cost efficiency more important than ever. Working with an internal comms agency offers a cost-effective solution for executing large internal communication projects without the financial risk of expanding the permanent team. Agencies bring expertise, scalability, and flexibility, allowing companies to adapt their communication strategies to meet changing needs without incurring fixed costs.


If your company is seeking support with internal communications and is looking for a partner that can deliver a profitable return on your HR investment, The Comms Guru can help you get your employee communications into shape. Get in touch to see how we can transform the way you communicate with your employees here


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