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Case Study: Strategy Deployment

How we successfully launched a new strategy for the Co-operative Bank and brought all their colleagues along with them on the journey

Our Brief

  • Turning strategy into action is a common leadership challenge.

  • To do it effectively, colleagues need to be empowered to play their part.

  • The Co-operative Bank knew that this started with effective internal communication, and asked us to bring their strategy cascade to life through a range of channels.


What we did

  • We presented the Leadership Team with creative ideas to turn a complex strategy into a simple, memorable plan for colleagues to buy into.

  • The chosen route distilled an extensive executive briefing into four key strands: Rebuild, Reduce, Revitalise and Reinforce.

  • This was followed with the creation of a detailed presentation explaining the underpinnings of each strand, after which we implemented a comprehensive communications plan to engage colleagues in the Bank’s direction.

  • This involved event planning and delivery, intranet campaigns, e-mail cascades, commitment cards and leadership speechwriting.


What we achieved

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