Change communications

Change communications that people understand and act on

Restructures, system rollouts, mergers, relocations. We write for the people affected, not for the steering group, and we make sure managers can answer the question they will actually be asked.

Change communications
Sound familiar?

If two or more of these are true, we should talk

A restructure announced by email at 4pm on a Friday
Rumours travelling faster than the facts
Managers cascading a message they do not understand themselves
A programme timeline with no comms plan attached
Fatigue from the last three changes

It is the work of helping people understand what is changing, why it is happening, what it means for them specifically, and what they need to do next. Not the announcement. The whole arc, from the first rumour to the point where the new way is just the way.

We plan it alongside your programme, so comms is not the thing that gets remembered two weeks before go live. And we spend real time on line managers, because that is where change is either accepted or quietly rejected.

Announced is not the same as communicated.

What it is

What change communications means here

How it works

How we approach it

01

Understand the change

We sit with the programme team and work out what is genuinely changing, and for whom.

02

Map stakeholders and impact

Who is affected, how much, and how much say they get. This drives everything else.

03

Build the message house

One consistent set of answers, including the difficult ones, written down before anybody asks.

04

Plan the sequence

Who hears what, in what order, through whom. Timing is most of the job.

05

Deliver and support managers

Toolkits, briefing packs and rehearsal, so managers are not handed a slide and wished luck.

06

Listen and adjust

Pulse feedback throughout, so you can see resistance early rather than at go live.

Typically includes

Everything we create is yours to keep

Stakeholder and impact map
Message house, including the difficult answers
Comms timeline aligned to the programme plan
Manager toolkits and briefing packs
FAQ bank
Feedback and pulse mechanism
All content built and ready to send
Timescales and investment

How we roll

Starts with
A free discovery call

A 15 minute chat to see whether we are a good fit. No pitch deck, no pressure.

Request your discovery call
Then
KickStart, £750 + VAT

A paid working session where we get under the bonnet of your business or project and define your requirements. You leave with a workable plan you can take anywhere. If you decide to keep working with us, it is refunded against any of our packages.

Timescale and packages
Runs with your programme

Timescale and price both depend on the scale and size of the project. After your KickStart we come back with a number of packages to suit your budget.

Packages from £4,500 + VAT

Proof

Where we have done this before

Global Manufacturer

A year-long improvement programme across five workstreams, held together by one change story that reached office and production colleagues alike.

Read the case study
“You can have the best change plan in the world, but if your people don't understand it, believe in it and know their part in it, it's just a plan.”
Paul Heaton, The Comms Guru
Free guide

Comms and Engagement for Projects

Twenty nine pages on planning communications for a project or programme, built around the five steps we use with every client. Free, and yours to keep.

Get the guide
80+
years combined experience
12+
years in business
5 star
rated by our clients

Things people ask us

What kind of change projects do you support?
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We have lots of experience supporting your people through change. From restructures, leadership changes, new systems, mergers and hybrid working.

How do you approach change communications?
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We start by understanding the impact, mapping stakeholders, then building a clear message plan with timing, tone and channels that support people through the change.

Can you work alongside our HR or project teams?
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Of course. We often partner with HR, L&D and transformation teams to align messaging across functions and keep comms consistent.

How do you measure the impact of change comms?
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We set goals up front, then track engagement, feedback and clarity using surveys or stakeholder input.

The best way to see if we are a good fit is a brew and a chat

Fifteen minutes, free, no pitch deck. If we are not right for you, we will say so and point you somewhere better.

Paul Heaton, founder of The Comms Guru