Internal communications campaigns that land, not just launch
A launch email is not a campaign. We build the concept, the assets and the sequence, then measure what changed, so the thing you spent a year building actually gets used.
If two or more of these are true, we should talk
A campaign is a planned sequence of communications with a single objective and a defined audience. New system, new policy, new benefit, new way of working. Something has to be different at the end of it.
We take it end to end: the creative idea, the message framework, the channel plan, every asset built and branded, launch support, and a report at the end that says whether it worked.
Launching is easy. Landing is the job.
What we mean by a campaign
How a campaign comes together
Brief and objectives
What has to change, for whom, by when, and how we will know.
Creative concept
One idea people remember, in your brand, that works across every channel.
Channel and content plan
What goes where, in what order, and who sends it.
Build and deliver
We produce everything: email, intranet, Teams, posters, video, slides, manager packs.
Measure and report
Reach, understanding, action. A short report you can take to your board.
Everything we create is yours to keep
How we roll
A 15 minute chat to see whether we are a good fit. No pitch deck, no pressure.
Request your discovery callA paid working session where we get under the bonnet of your business or project and define your requirements. You leave with a workable plan you can take anywhere. If you decide to keep working with us, it is refunded against any of our packages.
Timescale and price both depend on the scale and size of the project. After your KickStart we come back with a number of packages to suit your budget.
Packages from £3,000 + VAT
Where we have done this before
Stats Perform
A campaign built around four culture films, planned by us and filmed by their own colleagues around the world, all telling one story.
Read the case study
Inenco
Employee listening turned into a recognition programme colleagues actually use, lifting engagement scores by 36% in six months.
Read the case studyThings people ask us
What kinds of internal campaigns do you run?
We support campaigns for programmes and projects, wellbeing, new systems and software, values, inclusion, leadership visibility, staff benefits, culture change, learning and development and more.
What’s included in a campaign plan?
We build clear plans with goals, key messages, audiences, timelines, channels, visuals and measurement, all tailored to your organisation. We can also support with kick-ass content that ensures your messages land.
Do you create content as well as the plan?
Yes. We can design and deliver the full campaign - emails, posters, screensavers, videos, intranet portals, surveys and more.
Can you support us if we already have an idea?
Definitely. We can take your idea and turn it into a full campaign with structure, visuals and tracking tools.
The best way to see if we are a good fit is a brew and a chat
Fifteen minutes, free, no pitch deck. If we are not right for you, we will say so and point you somewhere better.
Tools and information that may help you
Map your campaign messages, audiences and timings.
Plan your campaign video before anyone picks up a camera.
Internal comms writing from the team, updated most weeks.
Kick-ass comms. No corporate nonsense.
Guru Mail
Internal comms, minus the blah. In your inbox.
Roughly monthly. A template you can use, a straight opinion and the best thing we have read.
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How we work
Resources
Certified Members of the Institute of Internal Communication