From a handful of nominations to a culture of thank you
How we changed the vibe at energy company Inenco to one of good vibes and appreciation, starting by asking people what recognition actually meant to them.
Only a third of colleagues felt engaged
Inenco had made colleague engagement a clear business priority and wanted recognition to play a much bigger part in it. Their employee survey gave the team evidence to act on, with engagement measured at 33% at the time, and they acted on it.
Rather than simply refreshing an existing employee of the month scheme, Inenco wanted to understand what recognition genuinely meant to colleagues and build something people would actually use. The existing scheme was drawing a handful of nominations each month, which gave a useful benchmark to measure against.
We were already reviewing their internal comms to get cut through on key messages, bring clarity to channels and develop a tone of voice, so recognition became part of a bigger piece of work.
Quick, easy, and available to everyone
Find a quick and easy way for colleagues to recognise each other for the work they do every day, rather than a monthly award only one person can win.
Make it modern and device flexible, so people could use it wherever they were working.
Keep the cost low and the visibility high, so great work was showcased across the business rather than disappearing into an inbox.
We asked first, then removed the barriers
Identified the motivation
We surveyed colleagues to understand what they thought of recognition at Inenco and what would genuinely make them feel appreciated.
Dug into the why
Focus groups followed. We found simple appreciation mattered more than vouchers, money or big events where only a few people benefit.
Brought leaders into the design
We ran Ready to Recognise sessions with all leaders including directors, working through their own views on what could or should be recognised.
Launched with a campaign
We implemented Fan Mail, quick to launch and easy to use, supported by a teaser campaign, how-to videos and a launch day.
Grew it into a platform
After a hugely successful twelve months, they upgraded to Fan Hub, our full peer to peer social recognition platform.
How recognition actually spread
The results
In their words
Internal Comms Campaigns
End to end campaigns that explain, engage and drive action, so the thing you built gets used.
See the serviceWant recognition to become something people actually take part in?
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